The amount of time most people spend on social media every day is staggering, but it’s often unclear exactly what counts as social media media. Is it just community sites like Facebook? Does it include video sites like Tik Tok and YouTube? Surely Instagram counts when people message each other, but what about when they’re just watching reels? How about chat apps like Snapchat and Whatsapp?
When people want to know what’s hot and worth buying, they’ll look on social media and ask their friends, so if our businesses aren’t active on social media, we’re missing out on perhaps the most important marketing “channel” available to us (which also happens to be mostly free).
How does it work?
To connect with your customers on these platforms, we start by creating great content, then leverage that to build a community of people who love what you do. Whether it’s short,viral videos or long-form videos, exciting pictures or share-worthy tweets, content starts with understanding what will get your customers to stop and look, then share.
It can’t simply be photos of your products; your posts need to be something that resonates with your audience. Creating that media requires passion, a good strategy and of course, dedication to keep it going for years.
So, how do we get it?
There’s a lot that a professional social media specialist will do for you; from finding your customers and choosing which platforms are worth being on, to developing a strategy for the coming months, creating the content, engaging with your audience as the engage with your posts, and then working with you to review what’s working and what isn’t.
At Touchdreams, we’re website design and development experts, but we’re not social media experts, so we will be happy to put you in touch with the right freelancer or agency for your needs and budget. Get in touch so we can discuss who you should hire for this critical service.