Search engine optimisation (SEO)
People have been using Google and other “search engines” as the main way to find a solution to their problems for the past two decades, and this won’t change any time soon. When your customers want to find products like the kind you sell, they’re very likely to do a quick Google search. And when they do, if your competitors show up at the top of the search results pages, they’re going to visit their website instead of yours.
The good news is that with some time and energy (okay, a lot of time and energy), your website can show up at the top of the list of websites when your customers search for you. The process of getting your website high up the search results is called Search Engine Optimisation (SEO), and once you’ve invested into it, you don’t need to keep paying to stay there (unlike ads, which stop working when you stop paying).
How does it work?
It’s quite simple really; search engines work by scanning the internet to find all websites (and their webpages) and they essentially keep a giant list of them, along with two key pieces of information: What each website is about, and how important it is.
So in a nutshell, we need to make Google think your website is:
- relevant to what your customers searching for, and
- that it’s an important and trustworthy website.
That’s literally what SEO is all about.
So, how do we get it?
There’s just so much that you can do to improve the relevancy and importance of your site, from writing great content, to fixing any technical issues with the code and structure of your site, to making sure it loads super quickly.
At Touchdreams, we’re website design and development experts, but we’re not SEO experts, so we will be happy to put you in touch with the right freelancer or agency for your needs and budget. Get in touch so we can discuss who you should hire for this critical service.